Groom for Men – Third Ward

Furniture, Retail
About This Project

Looking to grow their reputation as Milwaukee’s premier men’s salon, Groom for Men hired 360 to give their Third Ward location a facelift. Maintaining the white porcelain tile for a vintage barbershop feel, the goal was to inject masculinity: distressed wood cabinetry, reception desk, and railing caps; steel accents; water valve handles for drawer pulls. Our challenge was to save space and maximize storage while immersing Groom for Men in a new aesthetic.